Variable Data is one of the most exciting applications of digital printing technology. The fact that every impression can be unique provides a highly effective marketing tool.

The most basic use of variable data is the personalization of text in the printed piece, both external for mailing and internal for content. You can supply us with a mailing list and we can print and mail the finished product. If your mail list is certified via the US Post Office, you may be eligible for reduced bulk mailing rates.

Expanded use of variable data includes the use of personalized imaging as well as text. Users of this approach have found dramatic increases in the response rate to their material. We have specialists on hand to lead you through the necessary steps in designing and executing all of your variable data (one-to-one) marketing needs.

Examples of variable data applications

• Tickets with unique ID’s or barcodes for  admittance to an event or a facility
• Quarterly or monthly statements with information regarding clients accounts
• Third party sell sheets with that parties information or logo printed on the document
• Material with graphs or maps dedicated only to the recipient
• Material with relevant graphics for the recipient based on age, location, and personal interests